Playbook
Chapters
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought

Navigating VC

What's fundraising really like? How much should you raise? Do VCs differ much? What's the secret to an enjoyable & lucrative relationship?

In our first playbook, Navigating VC, we do our best to answer these questions and share our experiences of over 27 years in VC. Be ready for a guide of honest and fair advice — no gimmicks, no agenda — and take a look with us at some key elements of the fundraising journey.
Chapter 1 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Introduction So you think you want to raise?
Chapter 2 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Timing & Amount How much & when should I raise?
Chapter 3 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Preparation Setting yourself up for success
Chapter 4 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Deal Process Navigating the funnel
Chapter 5 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
F2F Meeting Getting in the door
Chapter 6 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Pitch Perfect Pitch Perfect
Chapter 7 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
The Process The Five Fundamentals
Chapter 8 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
A VCs process Debunking Investor Myths
Chapter 9 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Value of a VC Picking a Partner
Chapter 10 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Closing a deal Decoding Diligence
Chapter 11 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
What next? The Partnership begins
Chapter 12 of 12
Chapters
  1. 1 Introduction
  2. 2 Timing & Amount
  3. 3 Preparation
  4. 4 Deal Process
  5. 5 F2F Meeting
  6. 6 Pitch Perfect
  7. 7 The Process
  8. 8 A VCs process
  9. 9 Value of a VC
  10. 10 Closing a deal
  11. 11 What next?
  12. 12 Closing Thought
Closing Thought Summary